AI + Website Strategist
A digital leader and educator that leverages artificial intelligence (AI) and transforms underperforming websites into 7-figure revenue generating machines.
Is your website traffic down? Are you struggling to get cited or mentioned in ChatGPT, Perplexity and other LLMs?
Contact me to learn how to optimize your website for AI visibility and lead generation systems.
Our Expertise
Perfect Analysis
Accurate analysis enables a deep understanding of the market.
Expert Team Member
An expert team usually brings deep insights and strong networks.
Time Management
Thorough analysis helps gain a deep understanding of the market.
Key Achievements
Digital Growth Marketing
50,000+ website leads generated by leveraging paid, organic and social channels.
Continuously optimized conversions via customer feedback, analytics, A/B testing and artificial intelligence (AI).
Revenue Generating Websites
$4M+ of additional revenue and a 300% increase in online registrations for the largest private university in the USA.
$1M+ of additional revenue and 27% increase in leads for a global ingredients supplier.
Leadership & Training
Led and scaled marketing teams, doubled productivity, and created AI-enhanced workflows.
Trained 500+ students in my marketing, technology and UX courses at DePaul University, Columbia College, General Assembly and other institutions.
Innovation
Delivering innovative solutions that save time, money and generate new revenue streams. Improving and automating complex business processes, and recommending the best technologies.
User Experience (UX)
Helping organizations improve the functionality and usability of their products and services. Practicing user-centered design with a master’s degree inhuman-computer interaction (HCI).
Teaching & Training
Teaching marketing, technology and user experience (UX) courses in classrooms and online. Taught the 10-week UX Design Immersive program at General Assembly.
About
A strategic and collaborative digital leader with 15+ years of experience helping B2B/B2C companies generate high-quality leads and grow revenue using AI-powered digital marketing to maximize lead generation, conversion and user experience (UX).
I streamline marketing/web operations, create AI-enhanced workflows, lead and train cross-functional teams and manage budgets.
I build multi-channel marketing campaigns that leverage organic search, paid ads, social media, AI and analytics, to drive consistent traffic, conversions, and measurable revenue growth.
I have led digital transformations at National Multiple Sclerosis Society, Radiological Society of North America, Kankakee Community College and DePaul University; delivering thousands of high quality leads, exceptional website user experiences and operational efficiency.
With a Master’s in Human-Computer Interaction and a Bachelor’s in Computer Science from DePaul University, I combine academic rigor with practical expertise.
I’m passionate about mentoring teams, fostering innovation, and helping businesses achieve their goals through data-driven, customer-focused strategies.
Testimonials
"John brings much knowledge and insight to the digital space, and helped us all focus on the end user experience, resulting in an amazing uplift to our intranet! He's a great leader and team player and very enjoyable to work with! I'd highly recommend John for his digital expertise!"
Kathie Michie
Senior Project Manager
"I worked with John at National MS Society and I truly appreciated his leadership style. He knows how to build a team, encourage and coach them to succeed beyond the institution's goals. He understands what it takes to build relationships to create great synergy not just for his team but throughout the entire institution as a whole. Great leader and mentor!"
Jamie Vallejo, MBA
Senior Level Finance Consultant
"In a relatively short amount of time, you've made a significant impact both on the Society, and on me personally. Thanks so much for all your work revamping our processes and putting us on the track towards automation. The reason our team is so efficient and able to turn around so much work is because of your influence. Its made my life especially easier and augmented my productivity..."
Joseph Siddiq
Project Management Professional
The Perfect Reason For Choosing Brandcraft.
Our agency collaborates closely with you, ensuring a deep understanding of your business.
Target Audience
Analyzing consumer behaviors, such as purchasing habits and decision-making processes.
High Conversation Rate
A higher conversion rate means more visitors are turning into paying customers.
Better Market Research
Market research offers insights into customers' price sensitivity and perceptions of value.
See what our customers have to say
“An incredible service that helps grow our business and revenue”
They surpassed my expectations in every way. From the start, their professionalism, expertise, and commitment to delivering outstanding results impressed me. They conducted comprehensive market research, providing invaluable consumer insights that helped shape our marketing strategy.
John Matthews
Finance Manager at BrightWave
Looking To Expand Your Business?
Our agency takes a collaborative approach, working closely with you to understand your business objectives and simplify marketing solutions that align with your vision.
